Business Enterprise Proposition Essay Example | Topics and Well Written Essays - 750 words

Business Enterprise Proposition - Essay Example Maintaining the health has become the major necessity. Many professional health centers are opened to guide the health conscious people about the proper exercises and proper and healthy diet. In short this service is really very money-spinning. This is the reason we are planning to start a Health Club â€Å"La Bella Health Club.† The health club is concentrating a particular market segment and that is the women or female customers. Health club is the need of the people especially who are living in urban area. In these days the people work before the computer for more than eight hours. The office job generally is sitting job. So it causes lots of negative impact on the physical health. They have to watch the computer screen and it can damage their eyes. It can result into many physical problems such as obesity, spondylitis, vertigo and many more. For women especially the major problem is hormonal changes. In such situation people are inclined to start regular Gym activities to maintain their health. The goals of this health care centre are long term goals. So the strategies are based on the achievement of long term goals. So it is necessary for the business to establish its brand in the market. For this the following activities will be performed. The online registration for membership will also be available. The website will also be the major part of our promotional activity and so our IT team will take strong efforts to make it attractive as much as possible. The facilities consist of regular Gymnasium, Cardio, Aerobics, Yoga, Swimming, and weight loss package, steam and massage. The latest technologies will be used in our health club; among them is Power Plate Machine, Treadmill, Croos Trianer, Recumbent bike, coach rower and many more. Very spacious premises of around 6000 sq ft will be available. A special circuit program of 30 minutes will be arranged for the women. In this program we will provide high standard circuit series